In today's business world, it's more important than ever to embrace digital innovation. Small businesses that don't adopt new technologies and processes risk being left behind by their competitors. However, making the switch to a digital workflow can be daunting for small business owners who are used to more traditional methods. Fortunately, there are plenty of resources available to help small businesses make the transition. 

Here are a few of the best ways to use digital innovation to grow your small business according to the Deer Park Chamber of Commerce.

Creating a Mobile App

One of the best ways to reach more customers is to create a mobile app. With over two billion active app users, there's a good chance that your target market is using apps on a daily basis. All Business explains that a well-designed app can improve customer engagement, loyalty, and satisfaction. Plus, with the right marketing strategy, an app can help you reach new markets and grow your customer base.

Adopting AI Tools

AI tools are becoming more and more prevalent in today's business world. Many small businesses are hesitant to adopt AI because they fear it will replace human jobs. However, this is not the case. Marketing AI Institute explains that AI tools are designed to automate repetitive tasks so employees can focus on more strategic work. By adopting AI tools, small businesses can improve efficiency and productivity while freeing up employees to do work that cannot be automated.

There are a number of artificial intelligence (AI) options available for small businesses. Some platforms, like Google Assistant, allow businesses to use voice commands to manage tasks like scheduling appointments or ordering products. Other platforms, like IBM's Watson, provide AI-powered chatbots that can help customers with product inquiries or troubleshooting. Small businesses can also use AI-enabled marketing platforms to better target customers with personalized ads and content. There are a variety of AI options available that can help small businesses save time and improve customer service, so take some time to search online for a solution that will help propel your business to new heights.

Working with IT Services

IT services can be a great resource for small businesses making the switch to a digital workflow. IT services can help you choose the right software and hardware for your needs, set up your systems, and train your employees on how to use them. They can also provide ongoing support to ensure that your systems are running smoothly.

But before you contract with an IT team, make sure they are skilled in cyber securities, too. Now that more of your business is digital, you have new ways to be targeted by criminals. It’s a good practice to have a firewall installed alongside dual factor authentication processes. You should also train your team how to identify fraudulent emails, while also encouraging them to use stronger passwords in more places. For instance, it’s best to password protect important files. PDFs are stable and very easy to encrypt. You can learn how to edit a PDF here using a free online tool. Once you or your team have made their edits, they can encrypt the file by selecting Protect from the Tools menu. Then, click on Encrypt and Encrypt with Password. The file is now ready to be safely saved or shared.

Moving to the Cloud

Cloud-based solutions offer many advantages for small businesses, including increased collaboration, scalability, and security. Additionally, moving to the cloud can save you money on infrastructure costs. When you store data in the cloud, you don't need to invest in on-premises servers or software licenses. Instead, you can access everything you need from any internet-connected device.

Using Data Analytics

Data analytics can help you make better decisions about every aspect of your business, from marketing to product development. According to Active Network, by tracking key metrics, you can identify opportunities and areas for improvement. Additionally, data analytics can help you track your progress over time and make sure you're on track to meet your goals.

Stay Competitive and Safe

As you can see, there are many ways that small businesses can grow with digital innovation. By adopting new technologies and processes — such as creating a mobile app or using data analytics — small businesses can stay competitive in today's ever-changing marketplace. But be sure to work with a team who can also bolster your cybersecurity practices through a firewall, online tools, and password protocols. Don't let your small business fall behind — start embracing digital innovation today!

Membership in the Deer Park Chamber of Commerce offers invaluable benefits to entrepreneurs in our community. Join us today!